Thread one
Reading the business and franchise thread
If you want the expansion story in order, start with the Metro Detroit agreement for 15 Michigan locations and the three-unit Cincinnati deal for Ohio. Then move to the Las Vegas agreement covering three shops, which was the brand's first Nevada entry, and the Stillwater, Oklahoma, three-shop deal with Dough Pokes LLC. Raleigh's two-unit agreement with Plexus Raleigh LLC rounds out the second-quarter 2026 disclosures. Read together, they show how the brand is filling in the map rather than clustering in one region.
The order matters more than it looks. Metro Detroit was the largest single commitment of the run, and each agreement after it answers a different question: which state is next, how many units, and who is putting money behind it. The Koelache group took Cincinnati, Dough Pokes took Stillwater, Plexus Raleigh took North Carolina. Different operators, different regions, one pattern.
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