New item
Birthday Bullseye donut
The anniversary item introduced for the birthday run, filed with the weeks it was available.
Section index — updated October 2026
Browse Shipley Donuts news by category
Every story we publish lands in one of five sections. Here is what each one covers and how to jump straight to the beat you follow.
How the Journal is filed
Five sections, one archive
The Journal files every story into one of five sections. This page lists them with what each one covers, so you can go straight to the beat you are tracking instead of reading the archive top to bottom. Section pages collect the reporting that belongs there; the archive holds everything in the order it was published.
Franchise deals and development reporting
Business and Franchise
This section holds franchise agreements, development deals, and corporate expansion reporting. Cincinnati's three-unit deal with Koelache Co. LLC, the 15-unit Metro Detroit agreement with Hole Lotta Dough LLC, Raleigh's two-unit deal with Plexus Raleigh LLC, and the Stillwater three-shop agreement with Dough Pokes LLC all live here. If a story is about a signed deal or a market entry, it belongs in Business and Franchise.
The Las Vegas agreement that took the brand into Nevada for the first time sits alongside them, because it was a multi-unit commitment rather than a single storefront. When a signed deal later turns into an opening, the two stories stay in separate sections on purpose — the deal record stays clean, and the opening gets its own entry once construction actually starts.
- Cincinnati: three-unit deal with Koelache Co. LLC Ohio
- Metro Detroit: 15-location agreement with Hole Lotta Dough LLC Michigan
- Raleigh: two-unit deal with Plexus Raleigh LLC North Carolina
- Stillwater: three-shop agreement with Dough Pokes LLC Oklahoma
- Las Vegas: first Nevada franchise agreement Nevada
Construction and first-in-state openings
New Locations
New Locations covers physical stores: construction, relocations, and first-in-state openings. The Harker Heights relocation from Knight's Way to the West Central Texas Expressway sits here, as does the South Dallas project planned for 2807 Al Lipscomb Way.
Browse the New Locations sectionTracking 2026 market entries
The section also tracks the 2026 market entries in Louisiana, Texas, and Virginia, including the first El Paso shop and the additions in Bossier City and Vienna. Each entry records the address when it is public, whether the site is a build-out or a conversion, and the month the shop is expected to open.
- Louisiana
- First locations for the state, reported as a multi-market push.
- El Paso, Texas
- The first shop tied to the city, filed with its planned address.
- Bossier City
- A new unit added to the north Louisiana corridor.
- Vienna, Virginia
- A suburban addition reported alongside the state's 2026 entries.
Nonprofits and neighborhood work
Community and Culture
Community and Culture is the smallest section and the one most dependent on reader tips. It covers nonprofit franchise agreements, local projects, and neighborhood-level work.
The South Dallas nonprofit deal is the anchor story here, both because it was the brand's first nonprofit franchise agreement and because it was described as part of a ground-up retail project rather than a conversion. Stories in this section usually arrive through a tip before they arrive through a press release, so the tip line matters more here than anywhere else on the site.
Multi-market growth reporting
Economy and regional coverage
Growth summary
First-half 2026
One report covering new stores and the online catering platform launch, written across markets rather than market by market.
Read the first-half 2026 growth reportRegional push
Florida recruitment
Reporting around the IFA World Franchise Show in Fort Lauderdale, filed here because it covers a territory instead of a single store.
Read the Florida growth reportThe rule of thumb: if a story crosses state lines or describes a territory rather than a single address, it belongs here even when the underlying news started as a deal. Regional stories reuse facts from the section pages, so each Economy entry links back to the deal or opening it draws on.
How to use the sections together
Sections overlap by design. A franchise agreement may later produce an opening story in New Locations, and a campaign may generate both a Menu entry and a Community item if a local shop runs it as a fundraiser. Reading two sections side by side often gives a fuller picture than either one alone, especially for a market you are following closely.
A practical way to follow one market: start on the section page for the story you first noticed, then check the archive for the same city name. Deal reporting usually comes first, openings follow weeks or months later, and the two together show how fast a territory is actually moving.
Finding a specific story
If you know the market but not the section, the archive search is faster than browsing. Searching "Cincinnati," "Las Vegas," or "Stillwater" returns the relevant deal. Searching a franchise group name works too — Koelache Co. LLC, Hole Lotta Dough LLC, Plexus Raleigh LLC, and Dough Pokes LLC each return their own reporting.
If a search comes back empty, try the section filter, since a story may use a different term than the one you expected. A shop written up as a relocation may be filed under New Locations even though the market name is what you searched. Search first, filter second, and read the caption under any photo — captions usually name the street or the shopping center.
Suggesting a category or story
If something doesn't fit any of the five sections, tell us. We add a section when there's enough coverage to justify one, not before. A single story is filed where it fits best; a section appears once a beat has enough reporting behind it to be worth browsing on its own.
Send suggestions and story tips to RenoGalvez@isaakblackwell.com with the location and any public record behind it. If you are not sure which section a story belongs in, send it anyway and say what happened — we will file it.
Where to write
- Story tips and section suggestions
- RenoGalvez@isaakblackwell.com
- Weekday desk hours
- Monday–Friday, 9:00 AM – 6:00 PM
- Mailing address
- 315 E 28th St, Brooklyn, NY 11226, USA
- Phone
- +1 445 232 2690
Start with the section you already follow
Most readers arrive through one beat: a city they live in, a deal they heard about, or a promotion they saw in a shop. Open that section first, then use the archive when you want the full publishing record around it. The Journal covers Shipley Donuts expansion and store-level news from Brooklyn, and every entry links back to the reporting it is based on.
Questions about a section?
If you are hunting a story and cannot find it, write in with the market and any date you remember. We will tell you which section it is filed under, or whether we have covered it at all.